SCHEMA – Platinum Sponsor Interview, Jörg Plöger

Jörg Plöger – SCHEMA Consulting GmbH, Sales Manager (Northern Europe)

Jörg Plöger

TCUK: Thank you for returning to sponsor us at TCUK16. Tell us about what motivated you to join us again?

JP: The industrial sector (secondary sector) generates 57% of the United Kingdom’s exports (approx. 11.5% of which go to Germany). The IT and software sector also plays a vital role in that regard. With globalisation and the rise of the Internet of Things, technical communication is playing an increasingly important role in industry. Buzz words such as Mobile Documentation, Big Data, Omni Channel, Content Marketing and Knowledge Management are increasingly influencing the everyday work of the Technical Communicator.

We are proud to be a sponsor of the TCUK event again this year, as this environment offers potential for the use of standardised and cost-effective solutions for content management.

In our opinion, TCUK attendees represent a cross-section of people with a variety of knowledge and experience – from novices to experts. They are open-minded, practical, goal-oriented and are seeking the best and most effective way to achieve those goals.

TCUK provides an efficient platform for exchanging information and obtaining information on trends, technologies and standards. The direct interaction with experts and colleagues from all sectors and different countries also offers added value.

TCUK: This year the TCUK event special focus is ‘From Novice to Expert – Writing Your Career Path as a Technical Communicator’. Are there any relevant trends in technical communication that apply to both novice and experienced communicators?

JP: I began as a novice in 1986, when I took over the management of a service company for technical communication with 20 employees. There were no PCs and we only had a limited amount of information and knowledge in the field of “technical documentation”. Many things could only be self-taught. Texts were typed using typewriters and mounted on a light table.

In the late 1980s, we purchased our first PC in the form of the 486 with a DOS operating system. It was on this PC that we gained our first experiences of Word, Ventura and a simple CAD program. We progressed to working with FrameMaker, Interleaf and Intergraph on a Unix workstation.

In the mid-1990s, we then used one of the first Translation Memory systems, Trados, for translation and we created SGML Data Modules for the S1000D standard. We also developed customer-specific semantic XML DTDs.

Since 2004, I have been working at SCHEMA, the German manufacturer of the Component Content Management System ST4 – a leading standard solution for creating, managing, publishing and distributing multilingual product information.

The backdrop to the various stages of my career was the search for simpler solutions for the complex and rapidly growing demands for product information. Reducing this complexity is still the challenge we face today. The responses from over 400 of our customers worldwide highlight the trends that mark our overall approach:

  • Content modularisation and enrichment with metadata
  • Content reuse (variables, metadata, terminology, sentences, images, fragments, topics, structures…)
  • Variant management with automatic configuration of deliverables
  • Multi-language support
  • Simple production for multi-media publishing
  • User-friendly and flexible out-of-the-box solutions

TCUK: As an experienced sponsor, what words of advice do you have to encourage technical communicators to attend this year’s conference?

JP: I believe that TCUK has once again succeeded in creating a programme with a colourful array of informative workshops and presentations. What’s more, leading service providers and systems providers will once again be attending in order to exhibit their products. That makes it a good opportunity to bring together information and knowledge regarding customers’ requirements and framework conditions and learn collectively. The potential applications and types of process support available are also equally diverse. In short: TCUK is offering precisely the right mix that will enable technical communicators to view, take in and immerse themselves in the very latest developments.

TCUK: The TCUK conference moves to a new location each year. This year, TCUK is hosted in Bedfordshire, England. What are you looking forward to most at this year’s conference?

JP: The industrial sector in the United Kingdom offers a well-trained workforce, a high domestic demand and forms an integral part of the European domestic market. It is supported by a solid scientific base, as well as a highly developed capital market. These are the strengths that it calls upon in order to improve the prospects of the future generations in industrial centres such as Manchester, Coventry and Birmingham and to ensure that the UK economy can compete on an international level once more. It is now a case of identifying innovative, highly technical niches, which can draw from the rich pool of talent that is available in British centres of learning. Bedfordshire is conveniently situated between London and Birmingham, the East Midlands and the West Midlands. We are looking forward to meeting local Technical Communicators, seeing their challenges, answering their questions and exchanging information.

See you in Bedfordshire!


SCHEMA Group was founded in 1995 in Nürnberg and today has around 100 employees. SCHEMA ST4 is an XML-based editing and content management system, offering extensive features for all aspects of the creation, management, translation, quality management, publication and distribution of product information of any kind. SCHEMA ST4’s scalability makes it suitable for small editing teams as well as for company-wide solutions for information logistics. SCHEMA ST4 can be used as a standard product or a customer-specific solution. With the SCHEMA Content Delivery Server, information can be distributed intelligently to all common platforms, independently of SCHEMA ST4.

PleaseTech – Bronze Sponsor Interview, James Wilding

James Wilding – PleaseTech Ltd. Account Manager

James Wilding
James Wilding

TCUK: Thank you for becoming a TCUK16 sponsor. Tell us about what motivated you to join us?

JW: We need to tell you a bit about us to explain why we joined TCUK as a sponsor…so here comes the PR!

PleaseTech is a technology company specialising in collaborative document co-authoring and review software. Our flagship product, PleaseReview, is a proven collaborative review and co-authoring solution for Microsoft Word and other document types including source code. It facilitates controlled, simultaneous and secure collaboration for the review and editing of documents.

Whilst document review and co-authoring is recognised as a critical business issue which consumes considerable resources across the organisation, the basic problem remains: if you have a Microsoft Word document (or Excel, PDF, etc.) and need several people to review it, how do you do that in an efficient and controlled way? This is where PleaseReview adds value: it offers control, management and metrics to the review, accommodates both online and offline reviewers (supporting a mobile workforce) and enables secure collaboration with external partners.

In addition to defence contractors, the military and government, PleaseReview is used by 75% of the world’s top 25 pharmaceutical companies, where bringing products to market is a huge endeavour. In this environment, medical writers have to collaboratively edit and review complex documents generated for clinical trials, quality assurance and regulatory submissions. This often requires contributions from area authors and subject matter experts both internal and external to an organisation.

Whilst technical writers are required to work with applications including HTML and XML editors, there are many documents such as user manuals, specifications, guides, contracts and proposals which are created, updated and reviewed in Microsoft Word and PDF. Joining TCUK seems to be a natural fit.

TCUK: This year the TCUK event special focus is ‘From Novice to Expert – Writing Your Career Path as a Technical Communicator’. Are there any relevant trends in technical communication that apply to both novice and experienced communicators?

JW: When there are many people involved in the review of documents, including experts outside of an organisation as well as different teams internally, this process can be frustratingly slow. Without a proper business process in place, documents distributed via email for review result in hundreds of often conflicting changes, all of which need to be amalgamated into a master copy – just imagine trying to do that using cut and paste! Furthermore, if tracked changes have been used by several participants on a review, it’s almost impossible to see who has commented on what, and why. All this leads to a frustrated team, as well as delayed and inaccurate documents if important changes have been missed.

Consequently, we’re beginning to see a move towards more effective collaboration, with technical writers looking to make the document review and co-authoring process more efficient and transparent. Whereas a few years ago there was a gentle hum of conversation around the topic, there’s now a much louder dialogue going on, as has been seen amongst the analyst, IT and business community.

With increasing regulation and higher compliance standards, reporting and audit trails are also key, detailing what has been changed in a document, by whom, when and why.

TCUK: As a sponsor, what words of advice do you have to encourage technical communicators to attend this year’s conference?

JW: Go and talk to the exhibitors! We regularly exhibit in the US where conference attendees make it a part of their conference experience to talk to the exhibitors and find out what products are on the market. We’re not just saying this so you’ll come and talk to us (although please do!), there are some really great tools out there that can genuinely improve the way you work.

TCUK: The TCUK conference moves to a new location each year. This year, TCUK is hosted in Bedfordshire, England. What are you looking forward to most at this year’s conference?

JW: We’re really looking forward to being able to talk to delegates to better understand how technical writers approach document review, and the challenges they face, both on a day to day basis, and from an industry perspective.

About PleaseTech

PleaseTech has satisfied customers ranging from small consultancies to global organisations from multiple business sectors including Life Sciences, Defence, IT, Utilities and Government and across disciplines such as regulatory, proposals, software engineering, marketing, contract management, QA and more.

For more information come and see us in the exhibition area, contact us at or visit our website

PleaseTech logo

3di – Silver Sponsor Interview, Paul Ballard

Paul Ballard – 3di, Managing Director

Paul Ballard

TCUK: Thank you for returning to sponsor us at TCUK16. Tell us about what motivated you to join us again?

PB: What else would we be doing this time of year? TCUK has always been a crucial part of our efforts to remind technical communicators that we still care a great deal about what’s going on in the profession, and what’s going on in the industries we all work for. In the context of this year, we are looking forward to sharing some of the recent exciting 3di developments: the opening of our office in Krakow, the continued growth of our in-house UK technical authoring team, and the delivery of a major multi-lingual project for Vodafone. As always, we are on the look-out for interesting stories of how people have solved problems, potential new team members, and potential new customers.

TCUK: This year the TCUK event special focus is ‘From Novice to Expert – Writing Your Career Path as a Technical Communicator’. Are there any relevant trends in technical communication that apply to both novice and experienced communicators?

PB: One of the hardest challenges for experienced technical communicators is being able to adapt in response to whatever new requirements or expectations might well be influencing their work. One of the hardest challenges for new technical communicators is working out what their specialism might be. One of the challenges they have in common is the increasing need (though certainly not new) to communicate their value in terms that make sense to their employer. In some cases it means changing what they do or how they do it so that the value is easier to understand. At 3di we have to justify the value of our services every day so it’s something we have honed to a fine art!

TCUK: As an experienced sponsor – what words of advice do you have to encourage technical communicators to attend this year’s conference?

PB: Stop thinking about it and book! It’ll be your (or your boss’s) best investment this year. The reliable quality of the TCUK content is only part of it. Read the “Convince your boss” letter template on the TCUK website. If you don’t have a boss to convince, still read it, and get clear in your own mind what you stand to gain from attending.

TCUK: The TCUK conference moves to a new location each year. This year, TCUK is hosted in Bedfordshire, England. What are you looking forward to most at this year’s conference?

PB: If you are asking me to describe the delights of Wyboston Lakes, then I’m going to struggle… it’s not far from Cambridge, which is lovely in September. It’s certainly a smart venue and I think the advantage of this location is how it enables the event to be outstanding value for delegates, and how its proximity to London and Cambridge will attract lots of new people – for whom this will be their first ISTC or TCUK event. And that’s where the success of TCUK as an event for delegates and for sponsors really delivers. The richness of ideas and perspectives that comes from gathering a continually refreshing group of practitioners together is what really makes TCUK work. Several of the UK and Poland 3di team members will be there. Whether they are technical authoring or localisation specialists, they will have new ideas to explore and debate, tools and technologies to investigate, potential new resources to hire, and potential new customers to impress. We can’t wait.

About 3di Information Solutions Ltd.

“Complexity made clear”

3di has delivered technical communication and localization services to global companies, government organisations, and technology and software businesses since 2002. Our in-house team is based near Guildford. Quite a few of us are attending TCUK as delegates.

Our customers and suppliers love working with us and keep coming back. The people we work with day-to-day like our friendly and reliable approach and our focus on quality — we don’t let them down. The people who pay the bills like our competitive rates and our focus on efficient processes — we save them money.

Capita TI – Platinum Sponsor Interview, Sally Haywood

Sally Haywood – Senior Localisation Engineer, Capita TI

Sally Haywood from Capita TI

Sally Haywood has been working in the translation industry for the past 20 years. She has a degree in German and Russian and a Masters in Machine Translation.
She has worked in various positions at ITR as a Senior Project Manager, Localisation Engineer and now as a Business Development Manager for Capita TI. She specialised in the management of complex software projects, and in her role as Senior Localisation Engineer, developed new workflows and technical solutions to support the Project Management team. She has a wide-ranging knowledge of CAT (Computer Assisted Translation) tools as well as high-level skills in InDesign, FrameMaker, Captivate and DITA etc.
Sally loves to play the piano, and she sings with Ripon Choral Society. She has 3 daughters and a very playful young dog!

TCUK: We are delighted you are joining us as a first-time sponsor this year. Can you tell us what encouraged you to support us?

SH: Earlier this year, Capita Translation and Interpreting (Capita TI) acquired International Translation Resources (ITR) which brings together the expertise of both companies to provide the best solutions for our customers. You can read the full story at While ITR has sponsored and exhibited many times at TCUK, this is the first time that Capita TI will have a presence. For us, it is imperative to stay on top of industry trends in technical communication, new ideas, tools and technologies. We provide end-to-end solutions for our customers and need to embrace new technology. Whatever tools and technologies our clients are using for their source material, we also need to use in our translations in order to deliver a fully functional end product, whether that be localised websites, software apps, online help, technical documentation or eLearning.

TCUK is great in promoting new trends in technical communication and provides an excellent forum to swap and discuss ideas. It is great to have the opportunity to listen to presentations on case studies from a wide variety of industries, which always gives us food for thought.

We also welcome the opportunity of being able to make new connections and talk to technical communicators about issues they are facing; often we have experiences we can share from projects we have worked on.

TCUK: This year the TCUK event special focus is “From Novice to Expert – Writing Your Career Path as a Technical Communicator”. Are there any relevant trends in technical communication that apply to both novice and experienced communicators?

SH: It is clear that, as technical communicators, you need to embrace change and develop new skills that can define your role and help to develop your career.

Technical communicators need to promote their role within their company as they are now no longer responsible for producing the technical manual for a product, but also for eLearning, marketing material, technical support documentation and any other information that enhances a user’s experience.

We have seen a huge rise in the need for eLearning translations. Technical communicators need to embrace new technology and develop different ways of writing. ELearning often contains minimal amounts of on-screen text, and so conveying information in a very succinct way is essential. ELearning can include animation and voiceover, and technical writers may even find themselves having to author a script for the voiceover artist: a skill that is very different from authoring a technical user guide.

The need to be agile continues to dominate the authoring and translation world. Traditional waterfall methods of developing software applications can lead to delays in time to market and product release. We all know the challenges of creating agile content, but by communicating and collaborating with other stakeholders and embedding content creation as part of the process, your role as a technical writer or content creator will be promoted.

TCUK: You are joining us for the first time this year. What encouragement would you have for technical communicators to get them to join you this year?

SH: Get involved! It’s always great to be involved in any way you can with other technical communicators. Making new connections and meeting people face to face is a good way of exchanging ideas and asking questions about other people’s experiences. You can make contact with others who are facing similar challenges to you in their writing, and although you can read online about solutions to those issues, it’s invaluable to talk to others, to share your thoughts and learn from those who have been there and done that! You will learn just as much from talking to your peers as you will listening to the fantastic line-up of speakers.

Who knows….you might even win the quiz!

TCUK: The TCUK conference moves to a new location each year. This year, TCUK is hosted in Bedfordshire, England. What are you looking forward to most at this year’s conference?

SH: I think Bedfordshire is a great location for the TCUK conference. It’s central and easy to get to and Wyboston Lakes would seem to be the perfect venue.

We are looking forward to hearing more about this year’s conference theme “From Novice to Expert – Writing Your Career Path as a Technical Communicator” and to making new connections, as well as seeing old friends.

RWS Translations – Bronze Sponsor Interview | Chris Rayner (Group Marketing Manager)

Chris Rayner (Group Marketing Manager)

Chris Rayner

TCUK: What factors encouraged RWS Translations to come to the TCUK 2015 conference?

CR: This is a new conference for RWS and a combination of the profile of the attendees, the distinguished speaker line up and programme content all appear to be a good match for our specialist services. We are anticipating a really successful few days!

TCUK: Every year at TCUK, we deliver presentations related to a special focus topic. This year’s special focus topic is ‘Breaking the Boundaries in Technical Communication’. Are there ways in which RWS Translations can help technical communicators “break the boundaries” in their professional work?

CR: RWS provides accurate and professional translations of any source material, regardless of the subject matter or language combinations. Those sectors where innovation and breaking new ground is important to their business, know they can rely on us for complete accuracy. Our panel of qualified translators are all subject matter experts in their chosen fields which ensures that the source texts are completely understood, and that all industry-specific terminology is rendered precisely in the finished translation.

TCUK: We live in a global economy where technology is constantly changing – how does RWS Translations deal with the challenges and opportunities presented by these changes?

CR: RWS is one of the top 10 language service providers in the world and has over 600 staff and offices worldwide and are able to support clients with our range of comprehensive services. As organizations constantly strive for innovative, interactive and engaging ways to communicate, we can support their ambitions in any language and any file format. Whether it is translation, interpreting, audio recording, voiceovers, video dubbing, subtitling, DTP or graphics localization, our project teams have the experience to match clients’ creativity.

TCUK: What products and services will RWS Translations be showcasing at TCUK 2015?

CR: We translate a wide range of materials for the sector – and we will be demonstrating how we meet stringent industry requirements and produce accurate and professional translations, regardless of subject matter or language combinations. Our clients are often in highly regulated industries including technology, sciences and professional services sectors and translations can include software user manuals, aeroplane specifications, financial reports and legal contracts, insurance policies, marketing and communications materials etc all of which are subject to stringent quality control procedures. We were one of the first language service providers to gain ISO certification and pioneered the development of robust quality control procedures.

TCUK: What are RWS Translations most looking forward to at TCUK 2015?

CR: We are looking forward to meeting delegates and speakers as well as other exhibitors. As a specialist language service provider we have found that spending time talking to the people who work in technical communications can be stimulating and provide us with invaluable insights.

SDL – Platinum Sponsor Interview | Andy Bromley (Director Structured Content Technologies)

About SDL

SDL has been innovating for more than 20 years. A leader in global customer experience – with a completely integrated cloud solution for content management, analytics, language and documentation, SDL solves the complexity of managing a brand’s digital footprint as it grows across multiple languages, cultures, websites, devices and channels. Seventy-nine of the the top 100 global companies work with SDL to help them create authentic, in-context customer experiences that drive demand and loyalty.

Learn more about SDL

SDL | Customer Experience Cloud

Experiences customers have with a brand impact how they will do business with you now, or in the future. SDL Customer Experience Cloud helps deliver a personalised experience to customers that shows you understand them at every point in their journey. SDL CXC can help turn customers into loyal and brand advocates with its solutions for Analytics, Social, eCommerce, Campaigns, Web, Documentation and Language.

Learn more about SDL CXC

Andy Bromley | Director Structured Content Technologies


Andy first became interested in the potential for content technologies when as a Law undergraduate (15 years ago) he built a website for Law students to share content and revision tips.

Since then he has had the responsibility for content strategy and technology implementations at a number of leading content and content technology companies including Lexis Nexis, Oracle and now SDL.

Andy Bromley in interview with TCUK

TCUK: Thank you for sponsoring TCUK 2015. Tell us why SDL is sponsoring the Technical Communication UK Conference…

AB: Firstly let me say that it has been a great privilege for us to participate as a sponsor of TCUK over the last few years and we are honoured to have the chance to do so again this year. We always look forward to the chance to catch up with old friends, and of course make new ones at TCUK  events.

One of the most important considerations for us in sponsoring the TCUK conference is that for a couple of days we are able to get out of the office and away from the whirlwind of our everyday responsibilities. To spend time with our fellow professionals dedicated to thinking and learning about technical communication. It is an opportunity for personal and professional growth that every year sends us back to our jobs with more inspiration, passion and knowledge of the subject that we care about.

TCUK provides a fantastic platform for this to happen and we wouldn’t want to miss the chance to participate.

TCUK: Every year TCUK delivers focused presentations on a special topic. This year’s special focus is ‘Breaking the Boundaries in Technical Communication’. Can you give some examples of how SDL products and services help technical communicators to ‘break the boundaries’ in their professional work?

AB: I was especially excited about the topic of this years conference. Technical communication is on the verge of taking on a much higher profile and strategic role within every organisation and I think we – technical communication professionals – need to be on top of these things so that we can guide our organisations through the changes that they will need to make.

SDL has been tracking these trends for a number of years now and our products have been designed to support the dynamics of these changes throughout the documentation production process. We can give technical communicators tools that allow them to get on-board with the XML revolution and also a way to gradually show the rest of their organisations how to take advantage of the amazing work they are doing.

Specifically there are 3 key trends that I see driving the momentum that will break down the existing boundaries in technical communication…

  • Firstly there is a definite preference emerging from consumers for what I would call “educational content” as opposed to “persuasive content”. This means that technical and educational content will become the FIRST priority for every business.
  • Secondly our expectations as consumers for how easily we can access content has been set very high by companies such as Apple and Google. This means that if our organisations do not live up to the standards being set by these brands they will find it challenging to compete with companies that do.
  • Lastly the evolution of structured content standards and technologies, like DITA is making a compelling case for ALL content to be produced and managed in this way and when this happens I think the expertise Technical writers have already will become a highly prized asset within any business.

TCUK: Technology is constantly changing – what are your biggest challenges and opportunities?

AB: The rapid nature of technological progress is only part of the narrative we should engage with in relation to “change”. It’s absolutely fundamental that we also consider how our strategy – and I mean specifically our content strategy – needs to evolve and then how that strategy will interrelate with and impact on changing technology.

Having a strategy makes it a lot easier to figure out how to deal with the challenges and how to take advantage of the opportunities. And that’s what SDL has been doing now for several years.

Our structured content product family has evolved to first and foremost allow the implementation of a content strategy from one end of the content lifecycle to the other and only then to provide whatever the latest trending technological functionality may be.

TCUK: SDL is delivering a presentation at the vendor exhibition – what products, tools and innovations will you showcase at the exhibition?

AB: Many TCUK attendees will be familiar with our products by the “LiveContent” brand name.

About a year ago SDL completed a redesign and tighter integration of the LiveContent suite of products and we have renamed the new integrated version of the suite “SDL Knowledge Center”.

This new iteration of the product suite is more capable and advanced than ever before and will allow you to seamlessly implement a content strategy all the way from authoring through internal SME review and ultimately to put into place dynamic delivery and collaboration with customers.

We will be showcasing this new generation product at TCUK. Some of the areas where we have made great strides forward with our products, tools and innovations.

TCUK: TCUK 2015 is going to Glasgow, Scotland. What are you looking forward to at this year’s conference?

AB: We are looking forward to getting the feedback from TCUK attendees on include:  Content Optimisation and Collaboration; Rich Media; Rich Data; Mobile Delivery; Optimisation of Global content processes; Social content and last but by no means least Content Discovery.

TCUK 2015 | Adobe – Diamond Sponsor Interview | Rohit Bansal (Adobe TechComm – Product Marketing Manager)

About Adobe


Adobe revolutionises how the world engages with ideas and information. Adobe’s award-winning software and technologies have se the standard for communication and collaboration for more than 25 years – bringing vital and engaging experiences to people across media and to every screen in their lives, at work and at play.

Adobe’s heritage is founded in digital content authoring and publishing. Adobe built the category and remains the gold standard.

Learn more about Adobe

About Adobe TCS | Tech Comm Group

Adobe Technical Communication Group (TCS) delivers tools and services within the Print and Publishing Business Unit that aim to facilitate the end-to-end process of creating ground-breaking content – deploying it seamlessly across media and devices and achieving greater business success.

Learn more about Adobe Technical Communication Suite (2015 Release)

Rohit Bansal | Product Marketing Manager – Adobe Tech Comm Products


Rohit is a Product Marketing Manager at Adobe Tech Comm. He manages various aspects of the worldwide GTM for the Technical Communication product segment including FrameMaker, RoboHelp, Acrobat, Captivate and Technical Communication Suite.

He is also an expert in Digital Marketing and Social Media. Rohit previously worked within FMCG and Publishing industries.

Rohit Bansal in interview with TCUK

TCUK: Thank you for sponsoring TCUK 2015. Tell us why are you sponsoring the Technical Communication UK Conference…

RB: TCUK is the leading conference for technical communication professionals in UK. Adobe has been the primary sponsor of the TCUK event for the last few years. And we are happy to continue our association with ISTC.

TCUK: Every year at TCUK we have presentations of general interest to technical communicators, and presentations related to a special focus topic. This year’s special focus topic is “Breaking the Boundaries of Technical Communication” and we expect to have presentations on how technical communicators have gone beyond the normal confines of their jobs. Are there ways in which your company’s products and services can help technical communicators “break the boundaries” in their professional work?

RB: The technical communication landscape is evolving rapidly. The manner in which content is created, managed and distributed is changing even faster. The new 2015 release of Adobe Technical Communication products is in fact designed to help technical communicators deliver beyond the normal confines of their jobs.

With authoring and publishing support for RTL (right-to-left) languages, Arabic, Hebrew and Farsi, now in FrameMaker, authors can create content for a truly global audience.

Collaboration is also much better now, with smoother import of Word documents into FrameMaker and a form-like, easy-to-fill, simplified XML authoring experience for casual authors and SMEs. The multi-channel, multi-device publishing capability is stronger than ever ensuring that content can be delivered across platforms and devices.

Increased focus on publishing for mobile devices including apps, will ensure that content is distributed widely and consumed easily. The new dynamic filtering feature will help the technical communicators to serve personalised content to their users and help them empower their users to find relevant content faster.

As a company we will keep developing products which are tailored to meet the changing needs of the technical communication professionals.

TCUK: From your experience of TCUK, what would you like to say to our members in order to encourage them to attend this year’s conference?

RB: TCUK is one of the best conferences for technical communicators in the region. We have been sponsoring and attending TCUK year after year.

Anybody who wants to stay abreast with the current skills, latest industry trends and best practices in the technical communication field must attend this conference. It is a great place to connect with your customers as well.

TCUK: Every year, TCUK moves to a new location in the UK. This year – TCUK 2015 is going to Glasgow, Scotland – What are you looking forward to the most at this year’s conference?

RB: We are really looking forward to attend the conference in such a picturesque location and connect with even more customers and partners this year in Glasgow.

TCUK 2015 | Acrolinx – Platinum Sponsor Interview

Steve Rotter photo

About Acrolinx

Acrolinx helps the world’s greatest companies create amazing content at scale.

The Acrolinx platform helps the world’s greatest brands create amazing content that’s on-brand, on-target and that drives results. Built on the most advanced linguistic analytics engine, Acrolinx software helps companies like Adobe, Boeing, Google and Philips create content that’s more en-gaging, enjoyable and impactful.

Learn more about Acrolinx

Steve Rotter | Acrolinx, Chief Marketing Officer (CMO)

An author, blogger, speaker and digital marketing evangelist, for over 20 years, Steve has been helping organisations drive marketing innovation with technology.

Prior to joining Acrolinx, he held executive marketing positions with Adobe, Brightcove, and Motorola.

Steve received an MBA from Northwestern University – Graduate School of Management – and volunteers on several NPO advisory boards including World Vision.

Steve Rotter in interview with TCUK

TCUK – Thank you for sponsoring TCUK 2015. What made you decide to come to TCUK?

SR – TCUK is the premier destination for content professionals in Europe. It provides a unique opportunity to learn, share, and network with some of the greatest technical com-munications experts in the world. Since Acrolinx has been serving the technical communications market for over a decade, this was a must-attend event for us in 2015.

We’re looking forward to engaging with the amazing line-up of speakers and attendees, and sharing how Acrolinx is helping the world’s greatest brands succeed with technical communication.

TCUK – Every year at TCUK, we deliver presentations related to a special focus topic. This year’s special focus topic is Breaking the Boundaries in Technical Communication. Are there ways in which your company’s products and services help technical communicators to “break the boundaries” in their professional work?

SR – The boundaries that once existed between technical communications and the rest of an organisation’s content have disappeared. Today’s customers don’t see org charts, they see content.

With the explosion of digital channels, the historical constructs of “pre-sales” and “post-sales’ content no longer matter as every piece of an organisation’s content can impact top-line revenue and customer loyalty.

At Acrolinx, our mission is to help the world’s greatest brands “speak with one voice”. That means ensuring that all of a company’s content, whether it’s from marketing, sales, or technical communications, is on brand and on target.

TCUK – Technology is constantly changing, so what are your biggest challenges and opportunities?

SR – Our biggest challenge is also our biggest opportunity. It’s helping companies understand the massive changes that are taking place with content and marketing-related technologies. We invest a lot of time educating customers and prospects and sharing best practices with them.

When we do our job well, it opens their eyes to all of the potential upside of using a really effective content optimisation platform.

TCUK – From your experience of TCUK, or from what you’ve heard about TCUK, what would you like to say to our members in order to encourage them to attend this year’s conference?

SR – In a world where 70 percent of the buyer journey takes place through digital channels, the role of technical communications has never been more critical. TCUK will help technical communication professionals expand their vision and influence within the organisation.

TCUK – Acrolinx is delivering a presentation at the vendor exhibition – what products, innovations or tools will you showcase at the exhibition?

SR – We’ll be showcasing a technology that most people don’t even know exists: a software platform based on 100+ man years of R&D that can actually read your content and guide writers to make it better by suggesting tips to enhance their style and tone as well as to ensure the consistency of their use of terminology.

We’ll also be sharing the latest results from our Global Content Impact Index, where we analysed and rated the content for over 340 top brands from around the world. The results are quite surprising.

TCUK – TCUK 2015 conference is going to be in Glasgow for the first time – what are you looking forward to the most at this year’s conference?

SR – Being inspired by a combination of top thought leaders in the industry, leading-edge sponsors and technology vendors and, of course, all of the passionate attendees.

If we can squeeze it in, we’d love to check out the Kelvingrove Art Gallery and Museum and the Glasgow Science Centre. Oh, and we’re also looking forward to trying some haggis!

TCUK 2015 | SCHEMA – Platinum Sponsor Interview

Sebastian Göttel
Sebastian Göttel


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SCHEMA GmbH was founded in 1995 in Nürnberg. Since then, they have continued to develop and strengthen their market position. Today, Schema is one of the leading providers of editing and content management systems. They offer standardised software, consulting, and services for the professional management of information.

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TCUK: This year’s special focus topic is “Breaking the Boundaries of Technical Communication”. When asked the reason Schema are returning to TCUK, Sebastian Göttel – Director of Sales at Schema replied:

SG: ”TCUK is a good place for meeting Tech Comm professionals in the UK. We do not know of any other event that is comparable to this event.

Personally, I love the way the event combines aspects of a conference with mindful insights into upcoming trends and a social meeting place with other professionals. I have met some very interesting and very amiable persons through TCUK.”

TCUK: Are there ways in which your company’s products and services can help technical communicators “break the boundaries” in their professional work?

SG: “We see a shift from focusing on creating technical documentation in the most efficient way to the intelligent distribution of technical content.

The right content must be available for the exact target group, at any given moment, in the needed version and in the adequate format. Editorial processes that end in the creation of a PDF file no longer meet these requirements.

The market for CCMS (component-based content management systems) is growing to include Content Delivery Systems (CDS) that will change the way Tech Comm departments are connected to their recipients, regardless of whether they are the internal service organisation or the customers.

Delivering content to mobile apps, portals or social media is just one aspect. By controlling the delivery process, Tech Comm departments can even start to systematically and efficiently collect feedback from the field. Content Delivery Systems can be built as a custom-made solution.”

TCUK: What would you say to our members to encourage them to attend this year’s conference?

SG: “If you are a Tech Comm professional and want to share best practices and discuss upcoming trends without crossing the Sea, this is the place to go!”

TCUK: TCUK is going to be in Scotland for the first time. What are you looking forward to at this year’s conference?

SG: “It is our first official event in Scotland as well. We are looking forward to meeting new people and learning more about the people that form the ISTC.”