More pictures, less text: modifying technical content for the “visual age”

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Our consumers’ attention span is diminishing on a yearly basis, increasing the challenge to engage and retain their focus. Although a few tools make it easy to insert rich media into multi-channel published content, how do you determine when to use images instead of traditional steps? Today’s projects require distribution equivalents of a press release, a movie trailer, and an interactive, visual experience. Text and words aren’t going away; we will just be using fewer of them. Attend this dynamic session to discover which skills you already possess to address the challenges described above, and how to “think visually”.

This session is delivered by Maxwell Hoffmann.

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When culture meets content

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This session presents an overview of some of the issues documentation and training materials can face when being viewed through a cultural lens different to our own to better equip technical communicators who are writing for an international readership. Choice of words and supporting images will be examined with the aid of in-country research conducted in Oman together with experience gained on recent projects.

This session is presented by Andrew Peck.

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Simplified technical English: Overview of the ASD-STE100 specification

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  • The making of the ASD-STE100 Specification
  • Basics: one word for one function, procedure or object, keywords, rules
  • ASD-STE100 makes the difference: accuracy, clarity, risk reduction, translatability
  • Practical examples
  • The global market
  • Updating the ASD-STE100 Specification
  • UKCeB STE Training

This session is delivered by Maria MacDonald.

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McAfee: Our DITA journey towards collaborative authoring

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Although painful at the time, the move to topic-based writing and the use of DITA and a Content Management System has improved our content, significantly reduced localization costs, and provided the building blocks for dynamic and collaborative content.

Explore lessons learned and areas of opportunity for tapping into the power of DITA and all it promises.

This session is delivered by Andrew Westfold.

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