Was this written by a cat on a keyboard? The useless assistance project

Over a year ago Edward Smyda-Homa started a brave Felix Baumgartner-like, spiraling plunge through the Twitter-sphere. He created and maintains a Twitter account called Useless Assistance (@uselessassist), which contains retweets to remind organizations of the frustration and negative emotions that result from poorly prepared assistance.

This presentation is a light-hearted look at the poor assistance people are encountering and attempts to categorise the common gripes. How organizations are monitoring and responding to such negative assistance-related tweets will also be examined. It is hoped that the findings shared will trigger discussion on how quality issues in our trade can be addressed.

This session is delivered by Edward Smyda-Homa.