TCUK online – October 2021

October 2021 sees us welcome Chui Chui Tan who will be presenting her talk entitled “Getting to know your international audiences”.

1–2pm, Tuesday 12 October 2021

Email istc@istc.org.uk to join the mailing list for the invite link.

About the presentation

In this hour, Chui Chui will talk about why, when designing and communicating with your global customers or users in different countries with different cultural backgrounds, it is important to have a clear holistic understanding of them and their context. Examples will be given to show what to look out for when setting design and business directions to provide an as best and localised experience for your global audiences as possible. The session will also include time for the audience to raise any questions they might have and for us to discuss as a group.

About the presenter
Chui Chui Tan
Chui Chui Tan

Chui Chui Tan, Founder of Beyō Global, is a culturalisation strategist and customer experience (CX/UX) consultant. She helps companies create products and services which provide the experience their global customers need, desire and expect.

With a PhD in Human-Computer Interaction, Chui Chui takes a holistic approach to fully understanding customers/users with different cultural backgrounds, to help businesses define their (product, marketing, design, business, new market launch) strategies and grow their international reach and markets.

Her clients include names such as Spotify, Netflix, Asana, Babylon Health, Marriott, and Clarks, as well as start-ups, preparing for their launch and advising their global strategy. Chui Chui is the author of International User Research, and frequently speaks and runs online/offline workshops on Culturalisation and International UX.