How to write persuasive business cases and proposals

Persuasive writing is an important skill that cannot be taught too early. Business cases and proposals need agreement from others before you can move forward. Presenting your arguments clearly and persuasively will help you to get that agreement.

This workshop will show you how to develop this essential management skill. You will learn how to create business cases and proposals, with a good logical structure, which are easy to read and persuade readers to your point of view. We will also cover how to write for readers with different behavioural characteristics so that you can be sure that your key messages are absorbed by all of your readers.

The session will include highly enjoyable practical sessions and you will take away a number of checklists to use back at your desk.

This workshop is delivered by Alison Reeves.