Andrea Ames will give a workshop on “Content Experience Leadership: Transforming Your Organization for Content Excellence”.
High-value content is a critical business asset, but our clients and employing organizations often don’t realize the impact content can have on the overall customer experience — in particular, on purchase decisions and revenue, customer loyalty, and customer advocacy (the new business nirvana). And those who do recognize the impact typically have little or no skill and experience as content professionals. What to do?
Join Andrea for an exploration of the content ecosystem (content, experience, culture, process, and technology), and the critical factors across the ecosystem that can enable teams to design and deliver high-value content, communicate that to the business or client, and measure the impact.
In this workshop you will learn about:
- A framework for practicing content experience strategy, design, development, and delivery
- A set of principles, methods, and models for creating, curating, and presenting content
- The factors that are most likely to enable your success — such as metrics and stakeholder communication — and strategies for planning and implementing these