Rachel Johnston will be presenting on “Business Case, Budget and Beyond – Kicking off a Successful Project”.
You have an idea for a content project. What happens next?
A content-related business case is an exercise in education more than anything else:
- Self-education: is your idea feasible? Are the benefits as clear as you think?
- Peer education: what change can colleagues expect and how will it affect them?
- Management education: what is the cost of change, versus maintaining the status quo?
This presentation explains why a business case is about more than pie charts and projections, and goes to the heart of the matter — helping decision makers realise the value of content.