TCUK15 Speaker – Rachel Johnston to present on “Business Case, Budget and Beyond – Kicking off a Successful Project”

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Rachel Johnston will be presenting on “Business Case, Budget and Beyond – Kicking off a Successful Project”.

Rachel Johnston

You have an idea for a content project. What happens next?

A content-related business case is an exercise in education more than anything else:

  • Self-education: is your idea feasible? Are the benefits as clear as you think?
  • Peer education: what change can colleagues expect and how will it affect them?
  • Management education: what is the cost of change, versus maintaining the status quo?

This presentation explains why a business case is about more than pie charts and projections, and goes to the heart of the matter — helping decision makers realise the value of content.

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