Frazer Bain, of TCUK15 sponsor Acrolinx, gives a vendor presentation on “Five Content Controversies”

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Frazer Bain, of TCUK15 sponsor Acrolinx, will be giving a vendor presentation on “Five Content Controversies”.

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Frazer Bain – photo

Join Acrolinx’s Country Manager UK, Frazer Bain as he discusses five of the biggest, ugliest, and complex challenges facing content professionals today.
This high-engaging session will go deep on the most controversial topics facing every content professional including:

  • Does everyone work for marketing now?
  • How to expand content marketing to your entire organization?
  • Does the customer journey have a finish line?
  • Mythbusting and the role of content throughout the sales funnel.
  • Does tone matter? How to lighten up without losing control.
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