Frazer Bain, of TCUK15 sponsor Acrolinx, will be giving a vendor presentation on “Five Content Controversies”.
Join Acrolinx’s Country Manager UK, Frazer Bain as he discusses five of the biggest, ugliest, and complex challenges facing content professionals today.
This high-engaging session will go deep on the most controversial topics facing every content professional including:
- Does everyone work for marketing now?
- How to expand content marketing to your entire organization?
- Does the customer journey have a finish line?
- Mythbusting and the role of content throughout the sales funnel.
- Does tone matter? How to lighten up without losing control.