TCUK 2015 | Adobe – Diamond Sponsor Interview | Rohit Bansal (Adobe TechComm – Product Marketing Manager)

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Adobe revolutionises how the world engages with ideas and information. Adobe’s award-winning software and technologies have se the standard for communication and collaboration for more than 25 years – bringing vital and engaging experiences to people across media and to every screen in their lives, at work and at play.

Adobe’s heritage is founded in digital content authoring and publishing. Adobe built the category and remains the gold standard.

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About Adobe TCS | Tech Comm Group

Adobe Technical Communication Group (TCS) delivers tools and services within the Print and Publishing Business Unit that aim to facilitate the end-to-end process of creating ground-breaking content – deploying it seamlessly across media and devices and achieving greater business success.

Learn more about Adobe Technical Communication Suite (2015 Release)

Rohit Bansal | Product Marketing Manager – Adobe Tech Comm Products

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Rohit is a Product Marketing Manager at Adobe Tech Comm. He manages various aspects of the worldwide GTM for the Technical Communication product segment including FrameMaker, RoboHelp, Acrobat, Captivate and Technical Communication Suite.

He is also an expert in Digital Marketing and Social Media. Rohit previously worked within FMCG and Publishing industries.

Rohit Bansal in interview with TCUK

TCUK: Thank you for sponsoring TCUK 2015. Tell us why are you sponsoring the Technical Communication UK Conference…

RB: TCUK is the leading conference for technical communication professionals in UK. Adobe has been the primary sponsor of the TCUK event for the last few years. And we are happy to continue our association with ISTC.

TCUK: Every year at TCUK we have presentations of general interest to technical communicators, and presentations related to a special focus topic. This year’s special focus topic is “Breaking the Boundaries of Technical Communication” and we expect to have presentations on how technical communicators have gone beyond the normal confines of their jobs. Are there ways in which your company’s products and services can help technical communicators “break the boundaries” in their professional work?

RB: The technical communication landscape is evolving rapidly. The manner in which content is created, managed and distributed is changing even faster. The new 2015 release of Adobe Technical Communication products is in fact designed to help technical communicators deliver beyond the normal confines of their jobs.

With authoring and publishing support for RTL (right-to-left) languages, Arabic, Hebrew and Farsi, now in FrameMaker, authors can create content for a truly global audience.

Collaboration is also much better now, with smoother import of Word documents into FrameMaker and a form-like, easy-to-fill, simplified XML authoring experience for casual authors and SMEs. The multi-channel, multi-device publishing capability is stronger than ever ensuring that content can be delivered across platforms and devices.

Increased focus on publishing for mobile devices including apps, will ensure that content is distributed widely and consumed easily. The new dynamic filtering feature will help the technical communicators to serve personalised content to their users and help them empower their users to find relevant content faster.

As a company we will keep developing products which are tailored to meet the changing needs of the technical communication professionals.

TCUK: From your experience of TCUK, what would you like to say to our members in order to encourage them to attend this year’s conference?

RB: TCUK is one of the best conferences for technical communicators in the region. We have been sponsoring and attending TCUK year after year.

Anybody who wants to stay abreast with the current skills, latest industry trends and best practices in the technical communication field must attend this conference. It is a great place to connect with your customers as well.

TCUK: Every year, TCUK moves to a new location in the UK. This year – TCUK 2015 is going to Glasgow, Scotland – What are you looking forward to the most at this year’s conference?

RB: We are really looking forward to attend the conference in such a picturesque location and connect with even more customers and partners this year in Glasgow.