TCUK16 Speaker Alison Reeves – “How to Write a Case Study”


Alison Reeves will be giving a workshop at TCUK16 on “How to Write a Case Study”.

Alison Reeves

When writing bids, proposals and tenders, writers have to provide case studies to evidence their knowledge and experience. They are also used on websites to demonstrate expertise and in sales situations to evidence benefits. I have created case studies in every business sector from childcare to nuclear submarines!

Your clients’ success stories are a major asset to your business. They describe how you work together, and how your product or service solves a problem. Come along to this very interactive workshop and learn the knack to writing a successful case study. Bring along your laptop and you will go away with a sample case study and a template to use in the future. We will work through the template on the day, and discuss what content, graphics and layout works best. Never feel at a loss again if you are asked to write a case study in the future.

About Alison Reeves

Alison is an experienced freelance technical communicator with a career in documentation spanning over 30 years. She currently specialises in all forms of persuasive writing, helping organisations to write Bids, Tenders and Proposals in addition to writing persuasive copy for websites. Both of these specialisms involve writing case studies to showcase the knowledge and experience of the business. Customers include Microsoft, Fujitsu, Tata, Shell, Siemens, Balfour Beatty Construction, Xerox, Compass Group, Housing Associations and as well as local businesses and charities. Alison is also a creator and trainer of business writing training and a member of the ISTC.