TCUK16 Speaker Rahel Anne Bailie – “Strategist, Consultant, Trusted Advisor: Which Are You and Why Does It Matter?”


Rahel Anne Bailie will be presenting at TCUK16 on “Strategist, Consultant, Trusted Advisor: Which Are You and Why Does It Matter?”.

Rahel Anne Bailie

It’s been twenty years since the Cluetrain Manifesto changed the dynamic from pushing messages to our audiences into creating conversations. Now we’re more concerned about the type of conversations we have. Do we get the right kind of engagement with our audience? Do we provide a commoditised service, or do we operate as trusted advisors?

Rahel Bailie looks at the various names that we go by, and creates a map that shows the arteries and intersections of professional competencies, talents, skills, and other factors that round out our diverse set of professions.

About Rahel Anne Bailie

Rahel Anne Bailie, Chief Knowledge Office for Scroll, runs the content strategy practice and consults for clients with serious content challenges. She blends techniques from multiple disciplines to develop content strategies that have business impact. Rahel also teaches in the Content Strategy Master’s Program at FH-Joanneum, runs the Content, Seriously meetup, and is working on her third industry book: writing content for a structured authoring environment.