TCUK17 Speaker Praveena Sabarish – “Audience Analysis: A smart way to understand our customers”

Praveena Sabarish will be presenting at TCUK17 on “Audience Analysis: A smart way to understand our customers”.

Photo of Praveena Sabarish

It is essential to understand customer expectations and to tailor our documents by providing targeted content with concise and precise information for specific tasks. To understand customers, we must analyze the intended audience such as who they are and what they need. The best to way to understand and analyze our customers is by talking to customer-facing people.

Audience analysis is an effective tool to gather information about our target audience. This information can help us understand customer needs and usage patterns, and therefore deliver a better user experience.

This presentation will cover the process, outcome, and findings of the audience analysis and how it helped to deliver better documentation.

About Praveena Sabarish

I currently work as a Senior Information Developer at ARM Embedded Technologies, India. Over the past 10 years, I have worked with different companies like TCS, Philips, Gilbarco Veeder-Root, and Commit Technologies as a Technical Writer on various domains. I am passionate about building strong relationships with customer-facing people and stakeholders to enhance existing documentation. I have worked with different project teams and learned to continuously adapt to diverse processes and methods followed during the project development.