Matt Pierce will be giving a presentation at TCUK18 on “Effective & Engaging: The Key to Making Better Videos”.
Video is taking on an important role in technical communication and is becoming a preferred medium for instructions, documentation, and communication. How can we ensure that our informational and instructional content videos will meet our goals, needs, and the expectations of our viewers? TechSmith conducted studies in the US, UK, and Germany with video viewers to shed light on questions like the ideal length of video, the importance of information placement and making content findable. We’ll explore the results from a creators’ point of view, translating data-driven insights into video design principles taking the viewers’ behaviors and expectations into account.
About Matt Pierce
Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. Matthew has been a speaker at multiple learning and development focused and marketing conferences. He is a regular contributor to Training Magazine, and has been author for Content Marketing Institute, ReelSEO, and various other training publications. He currently leads TechSmith’s customer education initiative around video.