TCUK19 Speaker Chris Hester – Smitten with Strategy: What we get wrong (and right) about content strategy

Chris Hester will be giving a presentation at TCUK19 entitled “Smitten with Strategy: What we get wrong (and right) about content strategy”.

It’s not uncommon in content strategy to focus more on content and less on strategy. Content is concrete: we know what we’re working with. On the other hand, strategy can be ambiguous: is it a plan or process? A set of tools? Project goals? All of the above?

This session introduces the concepts of strategy and provides a foundation for thinking strategically about our content work. As we move from deliverable-focused thinking to a strategic-thinking mindset, we’ll cover the myths and realities of strategic thinking, techniques for strategic thinking, and learning how to view content projects through a strategic lens.

About Chris Hester

Chris is the Corporate Content Strategy and Operations Manager for UL, an STC Fellow, and a fair-weather cyclist. Prior to joining UL, she worked independently, delivering successful content strategy, taxonomy, and information architecture projects to a variety of clients, including those in the advertising, construction management, entertainment, financial services, and healthcare industries. She has been actively involved in the technical communication community as a volunteer and is a co-organizer of the Chicago Content Strategy Meetup group.