Creating adaptive content for multi-screen devices: Challenges and solutions

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In this era of device explosion, when consumers are spending more time on smartphones and tablets than on PCs, it has become increasingly important for organizations to reach their customers by offering content on these new devices. However, it is easier said than done, as the traditional output formats such as Webhelp are ill-suited for these devices because of their varying screen sizes.

In this presentation, Vikram Verma, Product Manager, Adobe Systems, will describe how organizations are adapting to the multi-device era and will share the best practices to keep in mind while creating content for these devices. He will also discuss some of the content strategies relevant for these devices and will show you how to publish your content and make it accessible to end-users.

This is a vendor presentation by Vikram Verma of Adobe.

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Using social media to communicate with farmers

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Is social media the place for “over the gate” discussion

In order to meet the challenges of feeding an ever growing population the farming sector needs to use innovative ways of getting in touch with each other and also to access general knowledge that will underpin and enhance existing indigenous knowledge. Whilst access to high speed broadband is challenging in rural areas the opportunities to engage in a digital dialogue remain. Conversation and knowledge exchange is driven by the demand for information and skills within a context of ” not knowing what you do not know.” Simple information transfer can be delivered through SMS texting and websites but this is a broad brush approach and does not afford the information seeker to modify or enhance the information provided. Social media provides the opportunity for greater person to person interaction and upscaling of a sector.

This session is delivered by Louise Manning.

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The incremental steps towards dynamic and embedded content delivery

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Dynamic delivery is delivery of context-appropriate information that can be assembled at the time of request with the most up-to-date, relevant content appropriate for the user and interface in question.

Embedded content is where content becomes a seamless part of device interfaces. Products become “self-describing”, allowing users to work uninterrupted by the need to open help files or manuals.

Many aspire to working in this way, but few (so far) have achieved it. This workshop looks at the benefits, requirements, and barriers related to these new types of delivery.

We will look at:

  • Why should we bother with this type of delivery?
  • What type of techniques, technologies and skills are required to realise such a system?
  • What are the risks at each stage?

Requirements:

  • Laptop with MS Word-compatible editor
  • Ability to read from a USB stick

This workshop is facilitated by Noz Urbina.

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Digital accessibility: Strategy, content and delivery

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Delivering content across different digital channels is an accepted part of today’s communication landscape. But how do you make sure your information is reaching everyone who wants (or needs) to access it?

This presentation will explain how to create a successful digital accessibility strategy. It will look at existing standards and frameworks, accessibility as part of agile and waterfall methodologies, and provide best practice guidance for accessible content across different platforms.

This session is delivered by Léonie Watson.

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Single-source/content management beyond text: Dealing with graphics and multimedia

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For most authors the concepts of content reuse are nothing new. Whether you work under the labels of “single-source publishing”, “content management”, or “multi-channel publishing” it all boils down to writing content once, maximizing reuse, and (hopefully) never resorting to content duplication to achieve your publishing goals. All of this works beautifully with text, but various media elements have always been the Achilles heel of content reuse. In this session Mr. Hamilton will explore concepts and techniques to bring graphic and multimedia elements into the content management workflow.

This session is delivered by Mike Hamilton.

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Changing the engine without stopping the car

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Even if you know that structured authoring and reuse makes perfect sense, the sheer volume of your existing documentation may keep you from making the transition that your documentation team desperately needs. Most companies cannot afford to start a full rewrite of their materials, and they cannot afford to stop production for months while the legacy materials are being converted and imported into a content management system. This presentation shows how gradual migration of legacy materials into a structured authoring environment, and subsequent migration into a reuse system, is feasible when you use the right set of methods and tools.

This session is delivered by Jang Graat.

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Content delivered? Check. OK how do we use it?

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You spend months developing your content. You deliver it and wait for your users to say how good it is. The problem is, how many users REALLY know how to get the best from it. For example, do they know:

  • What content is there?
  • How best to find what they require?
  • How to navigate around the content?

In this presentation you will see how training users about your content increases customer satisfaction and reduces support costs. If you can’t do this directly, it will show how others can do it on your behalf.

This presentation is delivered by Colum McAndrew.

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McAfee: Our DITA journey towards collaborative authoring

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Although painful at the time, the move to topic-based writing and the use of DITA and a Content Management System has improved our content, significantly reduced localization costs, and provided the building blocks for dynamic and collaborative content.

Explore lessons learned and areas of opportunity for tapping into the power of DITA and all it promises.

This session is delivered by Andrew Westfold.

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