How well do you know your product manager? Do they come to you to understand what the user experience is like when using the product and associated help? If not, then maybe it is time they should. According to the Product Development and Management Association (PDMA), products that deliver unique benefits and superior value to the customer are the primary drivers of success and product profitability. This doesn’t just relate to function, it also relates to the user experience as a whole, a massive part of that being how a user feels about the help and ‘documentation’ that is presented to them as part of that experience.
Sophie will discuss her experiences working with product management in terms of ensuring the right message is being delivered across the product, but also in making the product teams aware of the impact that the written word has on the user experience.
This session is delivered by Sophie McMonagle.