More pictures, less text: modifying technical content for the “visual age”


Our consumers’ attention span is diminishing on a yearly basis, increasing the challenge to engage and retain their focus. Although a few tools make it easy to insert rich media into multi-channel published content, how do you determine when to use images instead of traditional steps? Today’s projects require distribution equivalents of a press release, a movie trailer, and an interactive, visual experience. Text and words aren’t going away; we will just be using fewer of them. Attend this dynamic session to discover which skills you already possess to address the challenges described above, and how to “think visually”.

This session is delivered by Maxwell Hoffmann.