Using social media to communicate with farmers

Is social media the place for “over the gate” discussion

In order to meet the challenges of feeding an ever growing population the farming sector needs to use innovative ways of getting in touch with each other and also to access general knowledge that will underpin and enhance existing indigenous knowledge. Whilst access to high speed broadband is challenging in rural areas the opportunities to engage in a digital dialogue remain. Conversation and knowledge exchange is driven by the demand for information and skills within a context of ” not knowing what you do not know.” Simple information transfer can be delivered through SMS texting and websites but this is a broad brush approach and does not afford the information seeker to modify or enhance the information provided. Social media provides the opportunity for greater person to person interaction and upscaling of a sector.

This session is delivered by Louise Manning.