Rahel Anne Bailie will be presenting at TCUK16 on “Pushing Syrup through a Straw: When Content Exceeds Capacity”.
What happens when you have thousands of products – or maybe tens or hundreds of thousands – and not enough capacity to deal with them? In a play on “it takes a village to raise a child”, it takes a content ecosystem to produce content with any sort of efficiency. In the brief period of a presentation, we will look at some techniques for dealing with large volumes of product content to a publication-ready state, and how to create the village to raise content.
About Rahel Anne Bailie
Rahel Anne Bailie, Chief Knowledge Office for Scroll, runs the content strategy practice and consults for clients with serious content challenges. She blends techniques from multiple disciplines to develop content strategies that have business impact. Rahel also teaches in the Content Strategy Master’s Program at FH-Joanneum, runs the Content, Seriously meetup, and is working on her third industry book: writing content for a structured authoring environment.